Yes, once you set it up, payment using e& Direct Carrier Billing is supported on the App Store, Apple Music, Apple TV, Apple Arcade, iTunes and iCloud. For more information or help, please visit Apple Support.

1. Dial *101*70# from your e& number and select a monthly cap limit
2. Choose the app/game/content you want to purchase
3. Click ‘Get’ or ‘Subscribe’
4. Sign-in with your Apple ID
5. Click ‘Confirm’

Purchases will appear on the bill as iTunes MM3VJN4Y4F etc. If you want to know the exact content name, you can use the alphanumeric code by visiting https://finance-app.itunes.apple.co m/purchases

The maximum payment per transaction is AED 700.