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    The latest mode of communication is here.

    Get your tag number now!

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    What is #Tag?

    #Tag replaces your mobile number with a short, memorable number followed by a hashtag. Whether it’s your birthday, wedding year or your favourite player’s number, you can link it to your mobile number instantly. 

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    How it works

    • Select a #Tag from the list of numbers offered by e&
    • The selected #Tag will be linked to your existing mobile number
    • e& customers within the UAE can call you on your #Tag or your original mobile number (prefixes: 050/054/056)
    • Customers within the UAE can call each other with a #Tag
    • #Tag is NOT a new mobile number – it is a code that will be attached to your existing postpaid mobile number
    • Customers can’t send a text messages to #Tag code. #Tag service supports calls only
    • Calls from international operators and roaming customers can’t be made to the #Tag
    • Callers of the #TAG will see the associated mobile number on the bill and not the called #TAG

    Get your #Tag today

    Only postpaid customers can activate the #Tag service and have multiple #Tags linked to the same mobile number.

    #Tag will be based on the final bidding price and customer will have 12 months free rental charge.

    After the 12-month free period. the customer will be charged AED 375/month.

    You can get it on the Emirates Auction website or mobile app. 

    You can dial *101# to inquire or activate/deactivate your #Tag

    To deactivate your #Tag, please visit any e& store or call our contact centre. Your #Tag will be kept for 12 months after you deactivate in case you would like to reactivate it.

    Your #Tag can be transferred from one mobile number to another.

    Frequently asked questions

    #Tag is a new and an innovative premium value-added service where e& customers can link a short and catchy code with their existing mobile numbers and start calling each other on their #Tag instead of calling on the usual 10-digits mobile number. Customers subscribing to this service will be assigned a unique #Tag linked to an e& mobile number.

    • #Tag is a unique code (for e.g.: #11 or #505)
    • e& customers can buy multiple #Tags for each of their mobile numbers
    • Customers within the UAE can call each other with #Tag
    • #Tag is NOT a new mobile number – it is a code that will be attached to your existing postpaid mobile number

    • #tags sold via Auction will be based on the final bidding price and customer will have 12 months free rental charge.
    • After the 12 months free period customer will be charged AED375 monthly.

    You can subscribe to the #Tag service via Emirates Auction website or app: www.emiratesauction.com

    You will have the right to use the #Tag, however, no ownership certificate will be issued.